Durable Journey · Women
Now for her
Chapter one
We began two years ago with the
t-shirt for him. Now we begin again,
for her.
Five merino essentials, designed by Maria Wolf.
The same soft, strong yarn.
The same care for soil, sheep and people.
Soft hours
Slow light and a daybed by the window. Merino that feels like nothing at all, and stays with you for years.
From the women who wore it first
“So soft and comfortable that they feel like a second skin.”
Timeless merino essentials
Soft and strong. Made to be lived in.
Warm when it is cold, cool when it is warm, fresh for days. The pieces you reach for without thinking.
“The long‑sleeved t‑shirt kept me warm during a long day of working outdoors.”
What we believe
Durable merino wool essentials, rooted in regeneration.
-
01
Regenerative future
Wool from farms in Uruguay that give back more than they take.
-
02
Timeless merino essentials
Extrafine merino, soft against the skin and made to last for years.
-
03
Premium quality at a fair price
Crafted with care, priced without the luxury mark-up.
“I can’t believe you can get such a soft, luxurious T‑shirt, with the perfect fit, at this price point!”
Week 47
Join the Durable Journey
Be the first to wear it. Sign up for pre-access before the collection opens to everyone.