Durable Journey was founded in 2025 to change how garments are made #Regenerativefuture
Free 1-2 days delivery in Denmark · 3-4 days in rest of EUFarmed regeneratively in Uruguay · Spun and treated in Italy · Knitted in Ikast

The Regular T-Shirt - Nature

380 DKK
Color
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Free shipping & lifetime returns.

Why We Made The Regular T-Shirt – Undyed
We wanted to create the perfect everyday T-shirt – simple, practical, and made to last. This one is crafted from ultra-fine merino wool that feels soft and light against the skin. The fabric is breathable and ideal for warmer days. Because it's natural and undyed, the T-shirt can be slightly see-through – as you can see in the picture. We believe in making fewer, better products that you'll enjoy wearing again and again.

Model Info 1 (grey background)
Tewelde is 180 cm tall
Weights 78 kg and wears a
Size M - Length Regular

Model Info 2 (brown background)
Toke is 174 cm tall.
weights 72 kg and wears a
Size M - Length Short

Model Info 3 (light grey background)
Tommy is 178 cm tall.
weights 70 kg and wears a
Size S - Length Short


Undyed & Honest
The Nature colorway is undyed merino wool, exactly as it comes from the farm. That means the color is never the same twice, and you may notice the occasional dark fiber or small imperfection. That's not a flaw. That's the honest material on your body, nothing added, nothing hidden.


Machine Washable
Thanks to our unique X-Care™ treatment — free from harmful chemicals — our merino wool products are machine washable at 30°C wool program, combining premium quality with everyday ease.


A Transparent Supply Chain
Wool from Uruguay
Spun in Italy
Knitted in Denmark
Manufactured in Ukraine


Technical Details
Composition: 100% Extrafine Merino Wool
Yarn Quality: Micron 17.5
Fabric weight: 190 g/m²
Fit: Regular Fit


Why Merino Wool
Keeps you warm when it's cold
Cool when it's hot.
Naturally antibacterial, so you can wear it for days.
Much softer than traditional wool.
Moisture wicking
Absorbs sweat without feeling wet.

4.9 / 5 150+ verified reviews
our standards

Machine Washable Wool

Our unique X-Care treatment is a key innovation that allows our merino wool products to be machine-washed at temperatures between 30–40°C, making them practical and easy to care for.

Designed with everyday use in mind, our products strike the perfect balance between convenience and the inherent benefits of merino wool.

As a result, our customers can enjoy garments that are not only comfortable and functional but also built to last.

Tewelde is 182 cm tall.
weights 78 kg and wears a
size Medium
our calculation

Quality at a low price

Why We’ve Chosen a Low Mark-Up

Our mission is to create products at the highest level while ensuring fair pay for everyone involved in the process. However, this level of craftsmanship naturally comes with a high production cost. That’s why we’ve chosen a different approach to mark-up compared to the traditional fashion industry.

For example, when you purchase a Globe Boxfit T-Shirt for 580 kr., its production cost is 263 kr., resulting in a mark-up of 2.2x. In contrast, the standard mark-up in the fashion industry is 4-8x. This means we carefully consider every step in our cost base to ensure efficiency without compromising quality.

In the end, our goal is simple: to craft exceptional products and offer them at a fair price, so more people can enjoy the comfort and durability of premium merino wool. Because we believe everyone deserves access to high-quality essentials.

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