NATIVA™ Regen Program

At Durable Journey, we source our merino wool from farms that are part of the NATIVA™ Regen Program — a regenerative agriculture initiative that goes far beyond sustainability. These farms are committed to rebuilding soil health, enhancing biodiversity, and improving water systems — while also supporting animal welfare and farming communities.

Through NATIVA’s strict protocol, every step from farm to finished product is carefully audited, traceable, and certified. The program is backed by blockchain technology and built on science, transparency, and long-term impact.

Soil Health

Healthy soil is the foundation of regeneration. NATIVA™ Regen farms use practices like rotational grazing and cover cropping to rebuild organic matter, increase fertility, and store carbon — turning soil into a living, breathing system.

Biodiversity

Regenerative grazing helps restore natural habitats. By letting the land rest and recover, native plants, insects, and animals return — creating a more balanced and resilient ecosystem.

Responsible Water & Land Management

Through better land planning and low-impact farming techniques, NATIVA™ Regen farms improve the soil’s ability to retain water. This reduces runoff, prevents erosion, and helps preserve clean water systems for the future.

Animal Welfare

Animal wellbeing is non-negotiable. NATIVA™ sets strict standards for humane treatment, ensuring that sheep are raised with care, respect, and freedom — in environments that support their natural behavior.

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