We believe in a better world

Is the world really in need of another fashion brand? And if so, how do we avoid ending up in the same structure as the thousands of existing brands, thus contributing to the encouragement of accelerating textile consumption, which has only headed in one direction of increased consumption in recent decades?
Durable Journey is driven by a commitment to leave the world, we all share, with a lasting
positive impact. We are not just a clothing company, but pioneers for change.
our commitment

The regenerative agricultural transition. For you and the planet.

At Durable Journey, regenerative farming is more than a method—it’s a philosophy that shapes every step of our journey. In Uruguay, where our NATIVA-certified merino wool originates, regenerative farming practices are at the heart of our commitment to creating clothing that benefits both you and the planet.

Regenerative agriculture actively restores the health of the soil, captures carbon, and supports biodiversity. On the farms in Uruguay, these principles are implemented by rotational grazing, where sheep move across the land in patterns that allow pastures to recover naturally. This process not only prevents soil erosion but also improves the land’s ability to store water and nutrients, creating a healthier ecosystem for plants, animals, and people alike.

Through our partnership with NATIVA, we ensure that these farms adhere to the highest standards of sustainability, animal welfare, and social responsibility. NATIVA’s rigorous certification process guarantees that every step—from the way sheep are treated to the impact on the surrounding environment—is carried out with care and respect. This means the wool you wear is a direct result of practices that not only reduce environmental harm but actively rebuild the planet's natural resources.

For Durable Journey, regenerative farming is about more than sourcing the highest quality materials. It’s a way to contribute to the global fight against climate change by sequestering CO₂ in the soil, restoring balance to the land, and supporting the communities that care for it. Every product we create carries the story of this mission: thoughtfully crafted clothing that connects you to a better future for the planet.

By choosing Durable Journey, you’re supporting a regenerative system that prioritizes nature, craftsmanship, and a commitment to leaving the earth better than we found it.

our responsibility

Combing mills

The combing mill prepares raw wool for high-quality production by cleaning, separating, and aligning the fibers.

A combing mill plays a crucial role in transforming raw wool into high-quality yarn for premium textile production. This mill is essential for preparing wool fibers by removing impurities, aligning, and refining them to ensure optimal quality. Here’s a more comprehensive look at the process:

  1. Raw Wool Sorting: The process begins with sorting raw wool according to quality, length, and other characteristics. This ensures that only the best fibers are selected for the combing process.
  2. Cleaning and Scouring: The wool is thoroughly cleaned to remove any natural oils, dirt, and contaminants. This step, known as scouring, involves washing the wool in a series of baths containing warm water and detergents to remove lanolin and other impurities.
  3. Carding: After cleaning, the wool is passed through a carding machine, which disentangles the fibers and aligns them into a loose, thin web called a batt. Carding helps to break up clumps and straighten out the fibers, making them easier to work with in subsequent processes.
  4. Combing: The combing process is where the fibers are refined for premium quality. The wool goes through a series of combing machines equipped with fine, serrated needles or combs that align and separate the fibers further. This step removes any remaining shorter or tangled fibers and eliminates any residual impurities. The longer and finer fibers are then laid out in parallel, producing a smooth and even strand.
  5. Removing Short Fibers (Noils): During combing, shorter fibers, known as noils, are separated from the longer fibers. These noils are often set aside and can be used for other products, such as lower-quality yarns or felting.
  6. Drawing and Spinning Preparation: The aligned and combed fibers are then collected into slivers, which are long, continuous bundles of fibers. These slivers are drawn out to ensure even thickness and prepare them for spinning into yarn.
  7. Final Quality Check: Before the combed wool is sent off for spinning or further processing, a quality control check ensures that the fibers meet the required specifications for softness, uniformity, and strength.

The result of this meticulous combing process is high-quality wool that is softer, more durable, and more resistant to pilling. This type of wool is ideal for producing premium garments with enhanced comfort and longevity. The uniform alignment of the fibers leads to yarns that are smoother and stronger, contributing to garments that retain their shape and appearance over time.

Combing mills are essential for brands and producers that prioritize quality, durability, and sustainability, as they help create fabrics that not only look and feel better but are also more environmentally friendly by ensuring efficient use of materials and reducing waste.

Our Craftsmanship

Knitted in Denmark

Knitted in Denmark

Our knitting takes place in Ikast, Denmark, keeping product development close by and allowing us to create better, more innovative products for you.

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