We believe in a better world

Is the world really in need of another fashion brand? And if so, how do we avoid ending up in the same structure as the thousands of existing brands, thus contributing to the encouragement of accelerating textile consumption, which has only headed in one direction of increased consumption in recent decades?

Durable Journey is driven by a commitment to leave the world, we all share, with a lasting
positive impact. We are not just a clothing company, but pioneers for change.

uruguay

The regenerative agricultural transition.

A Journey Rooted in Regeneration

At Durable Journey, we believe clothing should give back to the planet. That’s why our merino wool comes from NATIVA-certified farms in Uruguay, where regenerative farming restores soil health, captures carbon, and supports biodiversity.

Through rotational grazing and responsible land care, these farms help rebuild ecosystems rather than depleting them. With NATIVA’s strict certification, we guarantee high standards for sustainability, animal welfare, and social responsibility.

By choosing Durable Journey, you support a regenerative future—where every piece of clothing helps heal the earth.

uruguay

Combing mills

The Art of Wool Preparation

At the combing mill, raw wool is cleaned, sorted, and expertly aligned to create premium-quality fibers.

Through careful cleaning, carding, and combing, shorter fibers are removed, and only the finest, longest strands remain—ready to be spun into soft, strong, and durable yarn. This meticulous process ensures every garment made from our wool feels better, lasts longer, and has a smaller environmental footprint.

Craftsmanship starts here—where raw nature meets refined quality.

italy

Spun & treatment in italy

Spun for Performance

In Biella, Italy, our wool undergoes X-Care® treatment and spinning to elevate its natural performance.

X-Care® is a gentle, eco-friendly finish that enhances softness, strength, and durability—without compromising the wool’s natural breathability. After treatment, the fibers are expertly spun into fine, even yarns that ensure every garment is both luxuriously soft and made to last.

True quality begins with how it's made.

Our Craftsmanship

Knitted in Denmark

Knitted in Denmark

Our fabrics are knitted in Ikast, Denmark—a town known for generations of textile craftsmanship.

Here, precision and care come together to create dense, durable knits that enhance the natural performance of merino wool. The result is a fabric that feels better, lasts longer, and stands up to daily life.

Crafted close to home, with quality at every stitch.